Audio: the new king of social media
Instagram Reels and TikTok have put sound back at center stage. Content with quality audio performs significantly better than amateur-sounding posts.
Audio specifics for social media
Short duration: on TikTok, you have 15-60 seconds. On Instagram Reels, 90 seconds max. Every word counts.
Immediate impact: the first 3 seconds are decisive. The hook must stop the scroll.
Mobile-first: audio will be heard on smartphones, often with earbuds. Voice quality must be impeccable.
Creating your ad with SpeakRadio
The process follows the standard workflow, with adaptations:
Ultra-short script: 30-50 words max. A hook, a benefit, a call-to-action.
Dynamic voice: choose an energetic voice from our catalog. The intonation should be lively and engaging.
Trendy background: select modern, rhythmic background music that fits social media codes.
Winning format examples
The testimonial: a voice sharing a product experience, in a natural and convincing tone.
The flash announcement: an energetic voice announcing a limited-time promo.
The storytelling: a mini-story in 30 seconds that creates emotion.
Optimizing for each platform
Export in high-quality MP3. Test audio with and without image. Create multiple variations and A/B test performance. With AI, each variant takes only 2 minutes.
